By now you’ve certainly heard the news that President Barack Obama will spend another four years in the White House. Social Media was extremely active as election results were flowing in and when the official announcement was made. See what activity looked like in what was the most social presidential election ever.

The Announcement

Social activity related to Obama really started picking up as the media began reporting his victory. The social mentions graph below – showing shows how often a term appeared in social referrals and searches – shows that social activity related mostly to Romney early on, giving way to Obama as the results became more conclusive.


The Social Breakdown

Last but not least, our service data shows that Facebook (27%) and Twitter (31%) were the top mechanisms for sharing articles about the election last night, with an even split between Facebook Like and Facebook shares  (27%). A social election indeed.


A Close Prediction

View actual results as reported by